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Design philosophies are fundamental guiding principles that dictate how a designer approaches his/her practice. Reflections on material culture and environmental concerns (sustainable design) can guide a design philosophy. One example is the First Things First manifesto which was launched within the graphic design community and states "We propose a reversal of priorities in favor of more useful, lasting and democratic forms of communication – a mindshift away from product marketing and toward the exploration and production of a new kind of meaning. The scope of debate is shrinking; it must expand. Consumerism is running uncontested; it must be challenged by other perspectives expressed, in part, through the visual languages and resources of design."[28]
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This personalization campaign was, importantly, an A/B test: 50% of homepage visitors saw the old version, and 50% saw a personalized one. Personalization is a hypothesis like any other design/functionality change and should be treated with similar rigor as A/B testing. You want to know that the personalization is improving the experience/conversion rate/metrics, not decreasing them.
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Bezos’ vision is reality for Amazon.com and many more e-commerce sites. At this point, personalized product recommendations are table stakes for online retail. But we haven’t seen personalization become as popular across the rest of the non-retail web. Most businesses have one version of the homepage that is supposed to cater to all different sorts of people. The sites still say, “come one, come all!”
plan, design, plot, scheme, project mean a method devised for making or doing something or achieving an end. plan always implies mental formulation and sometimes graphic representation. plans for a house design often suggests a particular pattern and some degree of achieved order or harmony. a design for a new dress plot implies a laying out in clearly distinguished sections with attention to their relations and proportions. the plot of the play scheme stresses calculation of the end in view and may apply to a plan motivated by craftiness and self-interest. a scheme to defraud the government project often stresses imaginative scope and vision. a project to develop the waterfront
Yep, cult-favorite Urban Decay Cosmetics is adding to the Naked family with a brand new palette design. — Kelsey Stiegman, Seventeen, "Urban Decay is Launching the Naked Reloaded Palette With Bigger Eyeshadow Pans," 13 Feb. 2019 For the floral design, the couple collaborated with Darroch and Michael of Putnam & Putnam. — Alexandra Macon, Vogue, "A Midsummer Night’s Dream: This Bride Wore Custom Giambattista Valli for Her Wedding in the Hamptons," 6 Feb. 2019 Google wasn't exactly wrong in its assessments, but SPDY was something of a unilateral act, with Google responsible for the design and functionality. — Peter Bright, Ars Technica, "Google isn’t the company that we should have handed the Web over to," 17 Dec. 2018 While Chopra wore a show-stopping dress by Abu Jani Sandeep Khosla for her traditional Mehendi ceremony, Turner opted for a stunning Anita Dongre design. — Amy Mackelden, Harper's BAZAAR, "Sophie Turner Wears a Sparkly Anita Dongre Lehenga to Priyanka Chopra & Nick Jonas' Wedding," 1 Dec. 2018 And because the clean and dirty water tanks are stacked (rather than side-by-side or front-to-back), the appliance has a slim design and low profile that’s easy to maneuver under furniture and to store. — Sarah Bogdan, Good Housekeeping, "The Best Carpet Cleaners to Buy in 2019," 15 Jan. 2019 All in all, the Swift 7 (2019) is an intriguing combination of physical design and component upgrades, with the keyboard remaining as the only real question mark. — Mark Hachman, PCWorld, "Acer's new Swift 7 ultra-thin PC is even smaller, but adds Thunderbolt, Amber Lake and a clickpad," 6 Jan. 2019 Out in early January, her designs seem to encompass a range of styes, including seriously comfy (and cute) athleisure. — Tess Kornfeld, Glamour, "Gabrielle Union Just Clapped Back at a Troll Telling Her to 'Dress Her Age'," 29 Dec. 2018 Three political questions, in particular, will shape both the design and the viability of whatever Democrats come up with. — Ezra Klein, Vox, "The 3 decisions that will shape Medicare-for-all," 17 Dec. 2018
In an Instagram post, the designer revealed a sneak peek of a few handmade pillows she's designed with Loloi Rugs. — Elizabeth Gulino, House Beautiful, "Joanna Gaines Has a Pillow Collection in the Works, and I Want Them All," 4 Mar. 2019 Casseroles have a reputation for being kind of old-school, but they couldn't be better designed for our modern world. — Audrey Bruno, SELF, "19 Make-Ahead Casseroles That Will Save You When It's Cold Out," 23 Jan. 2019 They were brilliantly designed by our props department. — Jessica Radloff, Glamour, "This Is Us Will Reveal 'All the Answers' Next Week, So Get Ready," 15 Jan. 2019 It's designed that that's the only thing that's driving its value. — Cyrus Farivar, Ars Technica, "Civil unrest: How a blockchain-based journalism startup bumbled its launch," 23 Dec. 2018 Your grandmother's vintage ceramic tree is probably nice, but this version is so much cooler—because it was designed by the pop legend herself. — Jennifer Aldrich, Country Living, "Your Grandma's Ceramic Christmas Tree Just Got a Cyndi Lauper-Approved Upgrade," 20 Dec. 2018 They are also designed in a way to help Uber grow and scale its bike-share program. — Andrew J. Hawkins, The Verge, "Uber’s new Jump e-bikes are easier to charge and harder to vandalize," 18 Dec. 2018 Today, the Monegasque royal family opened One Monte Carlo, a new residential shopping centre designed by Pritzker Prize winner Sir Richard Rogers. — Elise Taylor, Vogue, "Monaco’s Royal Twins Are the Ultimate Red Carpet Professionals," 22 Feb. 2019 The building is one of three designed by Mr. Meier in the 2000s, overlooking the river. — Katherine Clarke, WSJ, "New York Triplex Owned by Martha Stewart’s Daughter Lists for $53 Million," 21 Feb. 2019
The concept of the design cycle is understood as a circular time structure,[24] which may start with the thinking of an idea, then expressing it by the use of visual or verbal means of communication (design tools), the sharing and perceiving of the expressed idea, and finally starting a new cycle with the critical rethinking of the perceived idea. Anderson points out that this concept emphasizes the importance of the means of expression, which at the same time are means of perception of any design ideas.[25] 

In an Instagram post, the designer revealed a sneak peek of a few handmade pillows she's designed with Loloi Rugs. — Elizabeth Gulino, House Beautiful, "Joanna Gaines Has a Pillow Collection in the Works, and I Want Them All," 4 Mar. 2019 Casseroles have a reputation for being kind of old-school, but they couldn't be better designed for our modern world. — Audrey Bruno, SELF, "19 Make-Ahead Casseroles That Will Save You When It's Cold Out," 23 Jan. 2019 They were brilliantly designed by our props department. — Jessica Radloff, Glamour, "This Is Us Will Reveal 'All the Answers' Next Week, So Get Ready," 15 Jan. 2019 It's designed that that's the only thing that's driving its value. — Cyrus Farivar, Ars Technica, "Civil unrest: How a blockchain-based journalism startup bumbled its launch," 23 Dec. 2018 Your grandmother's vintage ceramic tree is probably nice, but this version is so much cooler—because it was designed by the pop legend herself. — Jennifer Aldrich, Country Living, "Your Grandma's Ceramic Christmas Tree Just Got a Cyndi Lauper-Approved Upgrade," 20 Dec. 2018 They are also designed in a way to help Uber grow and scale its bike-share program. — Andrew J. Hawkins, The Verge, "Uber’s new Jump e-bikes are easier to charge and harder to vandalize," 18 Dec. 2018 Today, the Monegasque royal family opened One Monte Carlo, a new residential shopping centre designed by Pritzker Prize winner Sir Richard Rogers. — Elise Taylor, Vogue, "Monaco’s Royal Twins Are the Ultimate Red Carpet Professionals," 22 Feb. 2019 The building is one of three designed by Mr. Meier in the 2000s, overlooking the river. — Katherine Clarke, WSJ, "New York Triplex Owned by Martha Stewart’s Daughter Lists for $53 Million," 21 Feb. 2019


This personalization campaign was, importantly, an A/B test: 50% of homepage visitors saw the old version, and 50% saw a personalized one. Personalization is a hypothesis like any other design/functionality change and should be treated with similar rigor as A/B testing. You want to know that the personalization is improving the experience/conversion rate/metrics, not decreasing them.
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